Oil-controlling matte foundation that blurs the appearance pores and controls shine without looking flat.

A second-skin foundation that works with your skin, not over it. Balanced, hydrated and effortlessly natural.

A luminous foundation that gives you genuine glow, not surface shine. Hydrating, light-reflecting and lit-from-within all day.

Build your dream complexion kit with ready-made sets featuring custom-matched foundation, radiant skin tint, concealer, and engraved makeup brushes - all at exclusive savings.

Glow your own way with DCYPHER’s Custom Glow Booster – the world’s first personalised complexion booster, made to match your exact skin tone.

Create the perfect canvas with primers designed for your skin goals: mattify and blur pores with Blur Balance, or boost radiance with Luminous Light. Formulated with skin-loving ingredients, available individually or in savings sets.

How it works

In just 60 seconds, DCYPHERs Beauty AI analyses your tone and undertone directly from your phone. You choose the coverage and finish that suit your style. Then, instead of pulling a pre-made shade off a shelf, DCYPHER blends your exact formula on demand. Not selected. Not matched. Created.

“With over 90,000 unique combinations made so far, we've proven that no one is just a number.”

Built with you, for you

Every formula DCYPHER creates is shaped by the people who use it.

“We listen, we test, we refine. Customer feedback isn't a quarterly review – it's the foundation (pun intended) of how we build. Because beauty this personal can only exist when we're listening to the people it's for.”

Better for you, better for the planet

And it's not just about you – it's about the planet too. By making every product to order, DCYPHER eliminates waste, overstock, and excess packaging. No inventory collecting dust in warehouses. No compromise at the counter. Just a smarter, more sustainable approach to beauty.