Add a personal touch to your purchases at Initially London’s monogramming studio on the ground floor in Peter Jones. Whether it’s a traditional initial monogram, a name in a pretty font, a motif or a message, we will embroider it on goods purchased at Peter Jones or at any of your other favourite shops.
Create your design with our helpful staff, leave us to monogram while you relax or finish your shopping, and come back to collect your finished goods at your convenience. Monogramming prices start at £15.
Member Discount
My John Lewis members get an exclusive 10% off all monogramming services. Please show your membership card at The Monogramming Studio in the towel department at Peter Jones.
Where to Find Us
Initially London’s monogramming studio is on the ground floor by the Cadogan Street entrance, adjacent to the towel department and just across from Customer Collections.
Discover Initially London’s Monogramming
Monogramming is a centuries-old tradition which reached its heyday in the Victorian era, right about the time when Peter Jones was opening its doors to clients in Sloane Square. Initially London uses graphic design and machine embroidery to revive this ancient tradition in a modern, design-led way.
How It Works
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Bring us the goods – These can be purchased in-store or bring your own
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Select your design – Choose a font style and thread colour for your monogram and confirm the size and placement of the design
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Browse or relax – Your order will in many cases be embroidered while you shop
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Collect your finished goods – We’ll be waiting for you
Font Styles:
Initially London are known for their wide variety of font style options, including both lettering fonts and monogram shape fonts like these inspired by vintage European hand embroidery, turn-of-the-century graphic logos and modern American monogramming styles.
Thread Colours:
The thread colour choice for your monogram design is as important as the font style. Initially London offers a huge range of colour options including neon shades and metallic threads.
Embroidered Motifs:
You can choose an embroidered motif in addition to, or instead of, to complement your item. Popular motifs include hearts, stars, flowers, shells and palm trees, zodiac signs, sports equipment and corporate logos.
Elevated Gifting:
Monogramming is a great way to add a thoughtful finishing touch to a special gift,including wedding dates, new baby names, special birthday messages, holiday destination themes and more.
Monogramming Expertise:
Bring your completed purchase to the monogramming studio and Initially London’s friendly and experienced team will advise you on the best way to have it personalised. Whether you’re new to the monogramming concept or a monogramming addict, we make the process of designing your monogram easy and fun in three steps:
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First, we help you decide on a font style that works well with your initials or text. Fonts have personality and letter shapes vary within the same font, so we show you a preview of your design to make sure you love it.
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Second, we choose a thread colour that perfectly expresses the look you are after, whether that’s a bright and bold colour, or a chic and subtle tonal look.
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Third, we help you decide on the size and placement of the design on your goods.
Initially London is the UK’s biggest and best monogramming business with over a decade of experience.