Sight guided shopping service

For blind and visually impaired customers
Personal shopping assistants helping a customer choose a black dress in a department store fashion lounge area.
Personal shopper assisting a customer choosing a black dress beside a clothing rail in a department store.
Our services

Personal shopping support for blind and visually impaired customers

At John Lewis Oxford Street, we believe everyone should be able to enjoy a confident, independent and welcoming shopping experience.

Our VIP (Visually Impaired Person) Sight Guided Shopping Service provides blind and visually impaired customers with dedicated one-to-one support from specially trained Partners, helping you explore the store, discover products and shop with ease.

Available across Fashion, Beauty, Home, Technology, Gifts and more, the service offers a personalised shopping experience tailored to your individual needs.

The VIP Sight Guided Shopping Service has been developed in partnership with blind and visually impaired customers and supported by specialist sight-guiding training delivered by BlindAid.

Shop assistant speaking with a visually impaired customer in a modern clothing store seating area

What our trained Partners can support you with

  • Sighted guide assistance throughout the store

  • Product descriptions and comparisons

  • Reading labels, packaging and pricing information

  • Exploring colours, styles and textures

  • Clothing and fitting room assistance

  • Beauty and fragrance consultations

  • Technology demonstrations

  • Home and electrical purchases

  • Gift shopping

  • Assistance with payment and collection

  • Guide dogs and assistance dogs are welcome throughout the store. Water bowls and comfort breaks can be arranged.

For our highest level of support pre-booked appointments are recommended

For the best experience, we recommend booking your appointment in advance. By giving us a few days' notice, we can prepare for your visit and arrange the most appropriate support, ensuring a seamless and personalised shopping experience from the moment you arrive.

Pre-booked appointments allow us to:

  • Allocate a trained Sight Guided Shopping Partner for the duration of your visit

  • Understand your shopping requirements in advance

  • Reserve fitting rooms where required

  • Arrange Personal Styling appointments

  • Coordinate Technology Support consultations

  • Organise Home Design or specialist department appointments

  • Assist with product research and stock availability before your visit

  • Prepare refreshments and guide dog facilities where appropriate

Whether you're looking for a new wardrobe, technology advice, home furnishings or a special gift, advance booking enables us to provide the highest standard of customer service possible.

Appointment duration:

Typically between 60 minutes and 2½ hours, depending on your requirements. Available free of charge.

Need help today? Walk-in support is available

We understand that not every shopping trip can be planned in advance. Customers are welcome to visit John Lewis Oxford Street and request VIP Sight Guided Shopping support on arrival. A trained Partner will assist wherever possible, subject to availability.

While walk-in customers receive the same warm welcome and personalised assistance, pre-booked appointments allow us to dedicate more time and resources to your visit and therefore provide the most comprehensive experience.

Customer feedback

"The service was exceptional. The Partners were patient, knowledgeable and made shopping enjoyable and stress-free."

"For the first time in a long time, I felt able to browse and shop with confidence."

"This service transformed my experience of visiting Oxford Street."