ShiseidoUplifting and Firming Advanced Cream Enriched, 50ml

Discover new Shiseido Uplifting and Firming Advanced Cream Enriched, an age-defying expert ideal for dry skin providing a +28% more lifted, firmer and brighter look in only a week(1). Featuring Japanese expertise in neuroscience, this rich cream is 4 times more efficient than before(2), helping boost skin self-regeneration*.

Now refillable!

Discover new Shiseido expert technology:

• Patented SafflowerREDTM: Shiseido advanced research has formulated a patented solution that activates skin’s self-regeneration by boosting its invisible network, helping it to target deep wrinkles and sagging. Grown in Japan on the exquisite lands of Yamagata, Japanese Mogami flowers provide high-quality ingredients, known for their excellent skin benefits
• Lasting and visible results are guaranteed by ReneuraRED TechnologyTM

*In-vitro test.

Fast and clinically proven benefits:

• In only 4 hours: +75% more hydrated(3)
• In just 1 week: +28% More Lifted, Firmer & Brighter look(4)
• After 8 weeks:+49% More Lifted, Firmer & Brighter(1)

Women approved (In just 1 week)1

• 86%: skin's firmness is enhanced
• 77%: deep wrinkles are less visible
• 80%: skin looks lifted
• 90%: skin’s dullness improves
• 95%: skin looks bright
• 96%: skin is smooth and comfortable

(1) Consumer test on 110 volunteers. (2) Clinical scoring on brightness – 35 women for Vital Perfection Uplifting And Firming Cream and 31 women for Advanced Cream Enriched. (3) Instrumental test on 11 women. (4) Self scoring by 100 volunteers. (5) Self-scoring by 98 volunteers.

Best for dry skin. Dermatologist-tested. Non-comedogenic.

Rich texture and mobile fragrance:

• Reveal your skin’s potential with the Uplifting & Firming Advanced Cream Enriched, beautifully combining moisturising and anti-ageing actives in a rich and soothing texture
• Fragrance: Discover the sumptuous and elegant scent of the Japanese noble orchid, and offer your skin the timeless Shiseido experience, enhancing your skin’s potential

• Providing advanced anti-ageing benefits supported by a neuroscientific approach, Vital Perfection is Shiseido’s #1 line for women above 45, targeting deep wrinkles and dark spots
• Embrace your inner potential with a revitalising experience of clinically improved radiance and potential!

A 3-step routine to unleash potential!

• 1. Vital Perfection Lift define Radiance Serum
• 2. Uplifting and Firming Eye Cream
• 3. Uplifting and Firming Advanced Cream

New refillable solution: When using Uplifting and Firming Advanced Cream, plastic waste is reduced by up to 79%*.

*Compared to original cream.

How to use:

• Apply each morning and evening after serum and before eye cream
• Take two pearl-sized drops with the enclosed spatula and place on the five areas of the face
• Smooth over the face, starting with the wider areas such as the cheeks and forehead and working from the centre of the face outward
• Repeat 2-3 times for each area