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Product code: 45401007
Replenishes. Tones. Preserves.
A nourishing, hue-enhancing mask that adds radiance and maintains colour vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair colour between services by providing intense hydration, reflective luminosity, and colour vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.
What makes it different: This dual-action formula harnesses the power of Alpha Keratin 60ku® to repair and strengthen hair from the inside out. Virtue’s proprietary protein not only helps strengthen hair weakened from chemical treatments but also smoothes the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine.
Fragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
Ideal for:
- All shades of naturally coloured hair
- All shades of colour-treated or highlighted hair
- Silver and grey tones
A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes. Rinse well. Use weekly or as needed.
Product specification
- Brand
- Virtue
- Country of Origin
- United States
- Hair Concern
- Colour Protection
- Hair Type
- All Hair Types, Coloured
- Volume
- 150ml
How to use
Brand information
Delivery and returns
Delivery and collection options
- Standard Delivery
- Free
- UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
- Click & Collect
- Free
- Free on orders over £40, £2.95 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
- Local Collection Network
- Free
- Free on orders over £40, £2.95 if you spend less. Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
- Evening Delivery within London M25
- £9.95
- Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
- Next or Named Day Delivery
- £7.95
- Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
- £10.95
- Delivery on the day of your choice, by 11.30am available 7 days a week.
Returns and refunds
You can return or exchange an unwanted item within 30 days of receiving it.
Please allow up to 14 days from sending the item to receive your refund.
How to return your item
Small items
Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.
Large items - items delivered by two people, such as appliances and furniture
We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.