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- Price
- £36.00
- Free Click & Collect over £40
- Free standard delivery over £50
- Free returns, restrictions apply
18+, T&C apply.
Take a closer look
Information from the brandProduct description
Product code: 45400906
Moisturises. Smooths. De-frizzes.
Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants.
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, but it also protects against humidity, heat, and environmental damage.
Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.
Ideal for: Curl types 2–3. Safe for colour-treated and chemically treated hair.
Product specification
- Brand
- Virtue
- Country of Origin
- United States
- Free From
- Gluten Free, Paraben Free, Phthalate Free, Sulphate Free
- Suitable for Vegans/Vegetarians
- Suitable For Vegans, Suitable For Vegetarians
- Volume
- 156ml
How to use
Brand information
Delivery and returns
Delivery and collection options
- Standard Delivery
- £4.50
- UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
- Click & Collect
- £2.95
- Free on orders over £40, £2.95 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
- Local Collection Network
- £2.95
- Free on orders over £40, £2.95 if you spend less. Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
- Evening Delivery within London M25
- £9.95
- Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
- Next or Named Day Delivery
- £7.95
- Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
- £10.95
- Delivery on the day of your choice, by 11.30am available 7 days a week.
Returns and refunds
You can return or exchange an unwanted item within 30 days of receiving it.
Please allow up to 14 days from sending the item to receive your refund.
How to return your item
Small items
Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.
Large items - items delivered by two people, such as appliances and furniture
We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.