Curl Shampoo: Hydrates. Nourishes. Repairs.

Curl Conditioner: Softens. De-Frizzes. Replenishes.

Curl Leave-In Butter: Enhances. Nourishes. Shines.

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.

Virtue® Curl Leave-In Butter is a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralise frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine.

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is the only premium curl line free of the Big Six chemicals – parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.

Ideal for: A broad range of soft waves to highly textured curl patterns. Safe for colour-treated and chemically treated hair.

Set contains:

• Curl Shampoo, 60ml
• Curl Conditioner, 60ml
• Curl Leave-In Butter, 15ml