Mattel UNO Spin Game
£14.99
The top Christmas toys of 2025
After months of research and testing, here are the toys guaranteed to bring smiles on the big day and beyond
Stop the press! After much deliberating, our expert toy Buyers have revealed the top 10 toys that every child will want to unwrap on Christmas morning this year. The line-up includes a mix of classic childhood toys, including BRIO and Scalextric, along with new brands – such as the cult slime makers, Gui Gui – and an unexpected must-have wooden toy.
Christmas 2025’s top toys are all designed to be played with with friends or family, encourage imaginary play and/or joyous escapism. Read on to find out what made the list.
From retro classics to the must-have wooden air fryer
As Sylvanian Families celebrates its 40th anniversary, the cute animals are enjoying a resurgence in popularity. The new Sylvanian Families Fairy Castle has made it into our top 10, alongside the equally warm and fuzzy Jimmy Christmas teddy bear from Steiff.
No Christmas list would be complete without Bluey; little ones will love the VTech Road Trip Playset, which includes the Heeler family’s car.
The list also features multi-generational family classics, such as a fresh spin on UNO, the latest LEGO, and a police chase Scalextric set that’s exclusive to John Lewis.
Wooden toys remain hugely popular, and our top 10 also includes something that no modern play-kitchen should be without: the John Lewis Wooden Air Fryer (complete with wooden chicken and chips, of course).
Top 10 Toys for 2025, selected by John Lewis’ Buyers:
- Uno Spin, £16.99
- Gui Gui Shimmer Deluxe Duo Set, £19.99
- John Lewis Wooden Air Fryer, £30
- Scalextric Police Chase, exclusive to John Lewis, £34.99
- LEGO Minecraft The Creeper, £34.99
- Steiff Jimmy Teddy Bear Christmas, £39.90
- VTech Toot-Toot Drivers Bluey Road Trip Playset, £44.99
- Sylvanian Families Skytop Fairy Castle, £59.99
- Tonies Toniebox2 Starter Set, launching 27th August, £99.99
- BRIO Mega Spiral Set, £124.99
Our Buyers’ top 10 is selected from an extensive range of toys available at John Lewis for the festive season, including over 1,400 products under £20, such as Ty and Squishmallows soft toys, from £7, and LEGO sets from £8.99.
