2026’s most flattering silhouettes, colour washes and cult brands to know now
Denim is fashion’s forever fabric, and new style men's jeans are taking centre stage once more for autumn/winter ‘26. Think: the revived ‘90s trend, double denim, and relaxed fits. Read on for the ultimate investment buys that are destined to become your wardrobe staples for this season, and far beyond.
Best straight-leg jeans
Men’s jeans have shifted from skinny cuts to a versatile all-rounder that suits every body type – the classic straight leg. Ideal for everyday wear, straight-leg jeans sit comfortably over trainers or well-loved boots. Look to iconic Tommy Hilfiger or Denham for smart straight cuts.
Best selvedge denim jeans
The 'gold standard' of denim, selvedge is named for its self-finished edge, which prevents fraying. This premium design can usually be identified by a thin stripe of coloured stitching on the inside seam. Built to last a lifetime, choose a classic design, such as the iconic Levi’s 501s.
Best dark wash denim jeans
Once you’ve found the denim fit for you, the next thing to consider is the colour. Indigo jeans, or dark-wash denims, are having a moment. Not only is this shade versatile, it also looks smarter – potentially making your straight-leg jeans office-appropriate.
Best relaxed jeans
A relaxed, baggy fit is the ultimate for off-duty style in 2026. Nudie Jeans, Levi’s and Carhartt WIP are the names to know, giving a streetwear-inspired slouchy feel, with optional stitch detailing or multiple pockets. Team with your favourite T-shirt, trainers and functional jacket.
Best charcoal denim jeans
Forget blue, the best denim styling update for the season ahead is shades of charcoal, grey or even pale ash. Offering a softer, 90s-inspired alternative to black, grey tones are versatile neutrals with an edge. Just add your favourite white tee.
Best tapered-leg jeans
Tapered jeans are more tailored than straight legs, with a roomier thigh and clean finish that make them a great choice for athletic or muscular builds. Designs by Japanese brand Edwin – loved for its pioneering high-quality – have a unique hand-wash process and a flattering tapered fit.
Best value denim
When it comes to deciding value, it’s about balancing the quality and durability with price per wear. Go for heritage brands such as Tommy Hilfiger or Levi’s, whose designs are timeless and hard wearing, destined to be worn for years to come.
How to care for your denim
At John Lewis we test denim for wash-retention, but how often should you wash your jeans? Too often risks shrinking, fading or wearing out fabric, so aim for about 10 wears before washing (unless they look or smell dirty) and use a cool wash cycle. Between washes, you can spot-clean stains or hang jeans up to air. Brands including Nudie Jeans offer a lifetime repair service.
Learning how to store denim can avoid creases and save space. Lay jeans flat and smooth out wrinkles before hanging up or, for drawer storage, fold one leg over the other, fold the waistband down towards the crotch, and fold the legs up towards the waistband to create a compact square.
