When you buy this backpack, Madlug donates a pack-away travel bag to a child in care.

The sleek design of the Roll-Top, not to mention helping you stand out as someone who cares, makes it one of Madlug's most popular bags. A great choice for whatever the day holds - work or play.

Its straps and back panel are cushioned for added support, and there's a variety of zipped and organiser pockets perfect for carrying stationery or smaller essentials.

Madlug's mission & social impact
Over 40,000 children and young people enter the UK care system every year. Most have their belongings moved in black bin bags or plastic shopping bags. Madlug stands to change that.

For every bag purchased, a pack-away travel bag goes to a child in care. The bag itself is unbranded to avoid stigma. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity. Because no child should carry their life in a bin bag or plastic shopping bag.

Buy one.
Give one.
Wear one.