2 years' Added Care for your technology (accidental damage cover)
All electrical products you buy from us are guaranteed for a minimum of 2 years, at no extra cost. With Added Care, you'll enjoy the same benefits for a period of up to 5 years, while also adding further benefits not included in the original guarantee. More about Added Care
Product code: 82911002
Sony have revamped their renowned Alpha 7 mirrorless camera with advanced imaging innovations. The Mark III features a back-illuminated full-frame sensor and Sony's 4D Focus system for stunningly precise autofocus. Shoot up to 10 fps to capture that moment of split-second perfection in glorious detail, and record movie footage in awesome 4K HDR realism. Compose the shot with the beautifully clear OLED TruFinder that crowns an intuitive and durable camera body. The Alpha 7 III delivers stunning full frame photography with an easy-to-use compact camera system.
Full Frame Image Sensor
An Exmor R CMOS sensor captures 24.2 megapixels of stunning detail. A back-illuminated structure enhances light collection efficiency and minimises noise to reveal the finest detail in every shot. Powered by Sony's super-rapid BIONZ X processor data, readout speed is double that of the Alpha 7 II. And with wide ISO range of 100-51200 shoot in low level light with no drop in quality.
High Performing Autofocus
Sony's 4D Focus system incorporates an innovative image sensor to capture movement in crisper detail. 693 phase detection AF points cover 93% of the frame. The Alpha 7 III locks focus on fast-moving action like sport or wildlife with tenacious accuracy. Eye AF provides speedy and effective eye detection and tracking, so you can take stunning portraits of moving subjects.
Brilliant Burst Shooting
Capture every aspect of detail in motion with up to 10 frames per second continuous shooting with AF tracking, and up to 8fps in live-view mode. You can shoot silently in burst shooting mode with AF – ideal for wildlife photography when not disturbing the subject is vital.
In-body 5-axis stabilisation with gyro sensors and algorithms compensate for five types of camera shake to keep your work reliably smooth and crisp, however you work.
4K HDR Movies
Record scintillatingly detailed 4K movies. It also supports contrast and colour-boosting High Dynamic Range for even more remarkable depth and realism in your footage.
Laden with Wi-Fi, Bluetooth and NFC, the Alpha 7 III has the full complement of wireless sharing options. Pair up with your smart device via Bluetooth or connect with NFC devices with just one tap. Simply touch the camera against an NFC-enabled smartphone or tablet to activate apps or share photos or movies - no extra cables, no complicated connections. Pair up easily with Bluetooth devices or use built-in Wi-Fi to upload to social networks or connect to a PC or TV.
Beautiful Handling and Durable
The camera's tough magnesium alloy chassis is designed for intuitive and customisable handling. The Tru-Finder OLED viewfinder provides a beautifully clear view, and a tiltable LCD screen features easy touch focus functions. With the My Menu feature you can optimise functions in the menu so it's most convenient for your style of working. And dust and water resistance ensure you're photo-fit in all exterior conditions.
Lenses & Cases
One of the biggest advantages of this camera is the sheer shooting flexibility on offer. You can use additional lenses to take wide-angle, telephoto, or close-up shots to suit just about any situation. The shorter the focal length (measured in mm), the wider the view will be – the longer the focal length, the more telescopic the picture. With a selection of interchangeable lenses at your disposal, the creative possibilities are endless. Click here to browse our selection.
Take care of your new camera with one of our cases. Click here to view the range.
Note: Please check the compatibility with your camera.
- Accessories Included
- AC Adaptor AC-UUE12, Accessory Shoe Cap, Body Cap, Eyepiece Cup, Micro USB Cable, Rechargeable Battery NP-FZ100, Shoulder Strap
This feature fixes onto the main subject and enhances focus on a snap's hot spots
- Battery Size & Number
- Battery life
How long the battery lasts for (and if applicable) until it needs recharging
- Approx. 610 shots (viewfinder)/ 710 shots (LCD screen)
- Built In Flash
- Camera Type
- Compact System
- 1 x Micro USB, 1 x USB, 1 x HDMI Micro Connector, 1 x Mic, 1 x Headphones, Wi-Fi, Bluetooth, NFC
- Continuous Shooting Speed
Continuous Shooting Speed
The amount of frames per second that can be shot in continuous shooting mode
- H9.56 x W12.69 x D7.37cm
- Direct printing
Can connect to a compatible digital camera to print without the need to use a computer.
- 3" Tiltable TFT LCD Screen
- Face Detection
Automatically detects faces and optimises focus, so they're the main subject/s of a snap
- File Formats
- RAW, RAW & JPEG (Extra fine, Fine, Standard), JPEG (Extra fine, Fine, Standard)
Allows your camera to detect and record where a picture is taken
- Hard drive
Stores files and programmes. A portion of this may already be consumed by pre-installed data.
- Image Megapixels
- Image Stabilisation
Irons out blur and shake, so your shots are super-sharp
- Lens Aperture
Measures the lens' light exposure and, thus, depth of field
- Lens Size
Also known as focal length, this is the distance from the sensor and the optical centre of the lens when focused to infinity
- Lens Type
Whether it zoom, wide-angle or telephoto, different lens types serve different purposes
Extreme close-up shots of small subjects like insects or plants
- Manufacturer Part Number (MPN)
- Maximum ISO Rating
Maximum ISO Rating
Defines the sensor's light sensitivity and, thus, performance in low-light settings
- Memory Card (included)
- Memory Card Type
- Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD Memory Card, SDHC Memory Card (UHS-I/II compliant), SDXC Memory Card (UHS-I/II compliant), microSD Memory Card, microSDHC Memory Card, microSDXC Memory Card
- Model name / number
- Alpha 7 III
- NFC enabled
Devices with NFC can be tapped together to establish a wireless connection for sending or streaming files and other data
- Night recording
Ability to record at night or in complete darkness by using built-in infrared illumination
- Power Supply
- Rechargeable Battery
- Red-Eye Reduction
Shuts outs red-eye in portraits and group photos
- Screen size
- Self Timer
Lets you run into your own pictures by delaying it being taken by a few seconds after the shutter is pressed
- Sensor Size
- Sensor Type
- Exmor CMOS sensor
- Shooting Modes
- AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie (4 Modes), Slow & Quick Motion (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Scene Selection
- Shutter Speeds
The amount of time is takes for the shutter to open and close. High speed lets you freeze action completely, slower ones allow motion blur
- Still images: 1/8000 to 30 sec, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
- Smile Detection
- Sweep Panorama
- Touch Screen
- Tripod Thread
- Video Resolution
- 3840 x 2160 pixels (4K)
The interface you look through to compose and focus your picture
- OLED EVF
- 650g (including battery and memory card)
- Wi-Fi enabled
- Zoom (digital)
Enlarges video captured by the optical zoom and makes it seem even closer
- Zoom (optical)
Higher the zoom, the closer you can get to the subject. In optical, the lens physically moves, maintaining more quality than digital zoom.
- Standard delivery within 5 working days
- Next or named day delivery
- Named day UK delivery pre-10.30am
- International delivery
- Not available
- Find out how we may still help you
- Click & collect
- Click & collect from John Lewis and Waitrose shops from 2pm tomorrow
- Collect+ from a local shop from tomorrow
- Returning an item
If you’ve changed your mind about keeping your purchase, please return it in its original condition with proof of purchase and we’ll exchange or refund it. Unless faulty, this should be within 35 days of receiving your order. By original condition, we’d expect this to mean that you’ve kept packaging and labels, and that the item is undamaged and unused.
You can return for free in the UK via John Lewis and Waitrose Shops, Royal Mail, Collect+ or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454
You’ll find returns information on your delivery note. Exceptions apply to certain products - find out more about our refund policy