Sonya7 III (Alpha ILCE-7M3) Compact System Camera with 28-70mm Zoom Lens, 4K Ultra HD, 24.2MP, Wi-Fi, Bluetooth, NFC, OLED EVF, 5-Axis Image Stabiliser & Tiltable 3" LCD Touch Screen, Black

  • 2 year guarantee included

Free standard delivery

Product description

Product code: 82911010

Sony have revamped their renowned Alpha 7 mirrorless digital camera with advanced imaging innovations. The Mark III features a back-illuminated full-frame sensor and Sony's 4D Focus system for stunningly precise autofocus. Shoot up to 10 fps to capture that moment of split-second perfection in glorious detail, and record movie footage in awesome 4K HDR realism. Compose the shot with the beautifully clear OLED TruFinder that crowns an intuitive and durable camera body. The Alpha 7 III delivers stunning full frame photography with an easy-to-use compact camera system.

Full Frame Image Sensor
An Exmor R CMOS sensor captures 24.2 megapixels of stunning detail. A back-illuminated structure enhances light collection efficiency and minimises noise to reveal the finest detail in every shot. Powered by Sony's super-rapid BIONZ X processor data, readout speed is double that of the Alpha 7 II. And with wide ISO range of 100-51200 shoot in low level light with no drop in quality.

High Performing Autofocus
Sony's 4D Focus system incorporates an innovative image sensor to capture movement in crisper detail. 693 phase detection AF points cover 93% of the frame. The Alpha 7 III locks focus on fast-moving action like sport or wildlife with tenacious accuracy. Eye AF provides speedy and effective eye detection and tracking, so you can take stunning portraits of moving subjects.

Brilliant Burst Shooting
Capture every aspect of detail in motion with up to 10 frames per second continuous shooting with AF tracking, and up to 8fps in live-view mode. You can shoot silently in burst shooting mode with AF – ideal for wildlife photography when not disturbing the subject is vital.

Stable Shooting
In-body 5-axis stabilisation with gyro sensors and algorithms compensate for five types of camera shake to keep your work reliably smooth and crisp, however you work.

4K HDR Movies
Record scintillatingly detailed 4K movies. It also supports contrast and colour-boosting High Dynamic Range for even more remarkable depth and realism in your footage.

Smart Sharing
Laden with Wi-Fi, Bluetooth and NFC, the Alpha 7 III has the full complement of wireless sharing options. Pair up with your smart device via Bluetooth or connect with NFC devices with just one tap. Simply touch the camera against an NFC-enabled smartphone or tablet to activate apps or share photos or movies - no extra cables, no complicated connections. Pair up easily with Bluetooth devices or use built-in Wi-Fi to upload to social networks or connect to a PC or TV.

Versatile Zoom Lens
It's supplied with the FE 28-70mm f3.5-5.6 OSS Standard Zoom Lens. Compact and lightweight, it's the ideal all-round lens for landscapes, portraits and snapshots, with a wide zoom range for honing in on your subject. And built-in Optical SteadyShot keeps your imagery sharp and stable.

Beautiful Handling and Durable
The camera's tough magnesium alloy chassis is designed for intuitive and customisable handling. The Tru-Finder OLED viewfinder provides a beautifully clear view, and a tiltable LCD screen features easy touch focus functions. With the My Menu feature you can optimise functions in the menu so it's most convenient for your style of working. And dust and water resistance ensure you're photo-fit in all exterior conditions.

Lenses & Cases
One of the biggest advantages of this camera is the sheer shooting flexibility on offer. You can use additional lenses to take wide-angle, telephoto, or close-up shots to suit just about any situation. The shorter the focal length (measured in mm), the wider the view will be – the longer the focal length, the more telescopic the picture. With a selection of interchangeable lenses at your disposal, the creative possibilities are endless. Click here to browse our selection.
Take care of your new camera with one of our cases. Click here to view the range.
Note: Please check the compatibility with your camera.

Product specification
Accessories Included
28-70mm Zoom Lens, AC Adaptor AC-UUE12, Accessory Shoe Cap, Body Cap, Eyepiece Cup, Lens Cap, Lens Hood, Lens Rear Cap, Micro USB Cable, Rechargeable Battery NP-FZ100, SEL2870 Shoulder Strap
Battery Compatibility
Battery Life Details
Approx. 610 shots (viewfinder)/ 710 shots (LCD screen)
Battery Size & Number
Built In Flash
Camera & Camcorder Type
Compact System, Mirrorless
Connectivity Type
Bluetooth, Wi-Fi
Continuous Shooting Speed
H9.56 x W12.69 x D7.37cm
3" Tiltable TFT LCD Screen
Face Detection
File Formats
RAW, RAW & JPEG (Extra fine, Fine, Standard), JPEG (Extra fine, Fine, Standard)
Focus Type
Hard Drive Details
Image Megapixels
Lens Aperture
Lens Details
Sony FE f/3.5-5.6 OSS
Lens Mount
Sony E
Lens Size
Lens Type
Manufacturer Part Number (MPN)
Maximum ISO Rating
Memory Card (included)
Memory Card Not Included
Mobile printing services
Direct Printing
Model name / number
Alpha 7 III
NFC Payment Enabled
Other NFC Payment method enabled
Picture Or Video Resolution
4K Ultra HD
Power Supply
Rechargable Battery
Red-Eye Reduction
Screen Resolution
3840 x 2160p
Screen Size Measured Diagonally
Self Timer Included
Sensor Size
Sensor Type
Exmor CMOS
Shooting Modes
AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie (4 Modes), Slow & Quick Motion (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Scene Selection
Shutter Speeds
Still images: 1/8000 to 30 sec, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Touch Screen
Touch Screen Enabled
Tripod Thread
Vision Features
Full Frame, Portable, Touch Screen
Wired Connections
1 x Micro USB, 1 x USB, 1 x HDMI Micro Connector, 1 x Mic, 1 x Headphones, NFC
Zoom (digital)
Zoom (optical)
Useful guides
Delivery & returns
Standard Delivery
UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
Click & Collect
Free on orders over £30, £2.50 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
Local Collection Network
Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
Evening Delivery within London M25
Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
Next or Named Day Delivery
Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
Morning Delivery
Delivery on the day of your choice, by 10.30am available 7 days a week.


Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.

Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.

You can also return a Click & Collect order to where you collected it.

Product review details, this product has received, on average, 4.60 out of 5 star rating.
The average rating is4.6out of5