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Product code: 82911010
Sony have revamped their renowned Alpha 7 mirrorless camera with advanced imaging innovations. The Mark III features a back-illuminated full-frame sensor and Sony's 4D Focus system for stunningly precise autofocus. Shoot up to 10 fps to capture that moment of split-second perfection in glorious detail, and record movie footage in awesome 4K HDR realism. Compose the shot with the beautifully clear OLED TruFinder that crowns an intuitive and durable camera body. The Alpha 7 III delivers stunning full frame photography with an easy-to-use compact camera system.
Full Frame Image Sensor
An Exmor R CMOS sensor captures 24.2 megapixels of stunning detail. A back-illuminated structure enhances light collection efficiency and minimises noise to reveal the finest detail in every shot. Powered by Sony's super-rapid BIONZ X processor data, readout speed is double that of the Alpha 7 II. And with wide ISO range of 100-51200 shoot in low level light with no drop in quality.
High Performing Autofocus
Sony's 4D Focus system incorporates an innovative image sensor to capture movement in crisper detail. 693 phase detection AF points cover 93% of the frame. The Alpha 7 III locks focus on fast-moving action like sport or wildlife with tenacious accuracy. Eye AF provides speedy and effective eye detection and tracking, so you can take stunning portraits of moving subjects.
Brilliant Burst Shooting
Capture every aspect of detail in motion with up to 10 frames per second continuous shooting with AF tracking, and up to 8fps in live-view mode. You can shoot silently in burst shooting mode with AF – ideal for wildlife photography when not disturbing the subject is vital.
In-body 5-axis stabilisation with gyro sensors and algorithms compensate for five types of camera shake to keep your work reliably smooth and crisp, however you work.
4K HDR Movies
Record scintillatingly detailed 4K movies. It also supports contrast and colour-boosting High Dynamic Range for even more remarkable depth and realism in your footage.
Laden with Wi-Fi, Bluetooth and NFC, the Alpha 7 III has the full complement of wireless sharing options. Pair up with your smart device via Bluetooth or connect with NFC devices with just one tap. Simply touch the camera against an NFC-enabled smartphone or tablet to activate apps or share photos or movies - no extra cables, no complicated connections. Pair up easily with Bluetooth devices or use built-in Wi-Fi to upload to social networks or connect to a PC or TV.
Versatile Zoom Lens
It's supplied with the FE 28-70mm f3.5-5.6 OSS Standard Zoom Lens. Compact and lightweight, it's the ideal all-round lens for landscapes, portraits and snapshots, with a wide zoom range for honing in on your subject. And built-in Optical SteadyShot keeps your imagery sharp and stable.
Beautiful Handling and Durable
The camera's tough magnesium alloy chassis is designed for intuitive and customisable handling. The Tru-Finder OLED viewfinder provides a beautifully clear view, and a tiltable LCD screen features easy touch focus functions. With the My Menu feature you can optimise functions in the menu so it's most convenient for your style of working. And dust and water resistance ensure you're photo-fit in all exterior conditions.
Lenses & Cases
One of the biggest advantages of this camera is the sheer shooting flexibility on offer. You can use additional lenses to take wide-angle, telephoto, or close-up shots to suit just about any situation. The shorter the focal length (measured in mm), the wider the view will be – the longer the focal length, the more telescopic the picture. With a selection of interchangeable lenses at your disposal, the creative possibilities are endless. Click here to browse our selection.
Take care of your new camera with one of our cases. Click here to view the range.
Note: Please check the compatibility with your camera.
- Accessories Included
- 28-70mm Zoom Lens, AC Adaptor AC-UUE12, Accessory Shoe Cap, Body Cap, Eyepiece Cup, Lens Cap, Lens Hood, Lens Rear Cap, Micro USB Cable, Rechargeable Battery NP-FZ100, SEL2870 Shoulder Strap
This feature fixes onto the main subject and enhances focus on a snap's hot spots
- Battery Compatibility
- Battery Size & Number
- Battery life
An estimate of how long the battery lasts before needing recharging, based on standard tasks and usage
- Approx. 610 shots (viewfinder)/ 710 shots (LCD screen)
- Built In Flash
- Camera Type
- 1 x Micro USB, 1 x USB, 1 x HDMI Micro Connector, 1 x Mic, 1 x Headphones, Wi-Fi, Bluetooth, NFC
- Connectivity Type
The Types of connectivity available on the device.
- Bluetooth, Wi-Fi
- Continuous Shooting Speed
Continuous Shooting Speed
The amount of frames per second that can be shot in continuous shooting mode, useful for fast moving subjects
- H9.56 x W12.69 x D7.37cm
- Direct printing
Can connect to a compatible digital camera to print without the need to use a computer.
- 3" Tiltable TFT LCD Screen
- Face Detection
Automatically detects faces and optimises focus, so they're the main subject of a snap
- File Formats
- RAW, RAW & JPEG (Extra fine, Fine, Standard), JPEG (Extra fine, Fine, Standard)
Allows your camera to detect and record where a picture is taken, perfect for holiday snaps
- Hard drive
Stores files like videos and images, and programmes such as games. A portion of this may already be allocated to data like your operating system
- Image Megapixels
- Image Stabilisation
Irons out blur and shake, so your shots are super-sharp and your videos are stable
- Lens Aperture
Measures the lens' light exposure. This affects the depth of field (the distance beween the nearest and furthest objects that can be kept in focus)
- Lens Details
- Sony FE f/3.5-5.6 OSS
- Lens Mount
The type of camera fitting that interfaces between the camera body and the lens. Not all lenses are compatible with all models of camera, so check before buying
- Sony E
- Lens Size
The distance from the sensor and the optical centre of the lens when focused to infinity. A smaller focal length will generally result in a wider angle of view
- Lens Type (LHN)
Enables extreme close-up shots of small subjects like insects or plants
- Manufacturer Part Number (MPN)
- Maximum ISO Rating
Maximum ISO Rating
Defines the sensor's light sensitivity and therefore performance in low light settings. Greater ISO numbers indicate more light sensitivity, though may lead to more grain or noise in the image
- Memory Card (included)
- Memory Card Not Included
- Memory Card Type
- Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD Memory Card, SDHC Memory Card (UHS-I/II compliant), SDXC Memory Card (UHS-I/II compliant), microSD Memory Card, microSDHC Memory Card, microSDXC Memory Card
- Model name / number
- Alpha 7 III
- NFC Payment Enabled
NFC Payment Enabled
Devices with NFC (Near Field Connection) can be tapped together to establish a wireless connection for sending or streaming files and other data
- Other NFC Payment method enabled
- Picture Or Video Resolution
Picture Or Video Resolution
The number of pixels that make up the image. A higher picture resolution makes for greater clarity, depth and detail in the image. Higher resolutions screens also make it harder to distinguish individual pixels from a close distance
- 4K Ultra HD
- Power Supply
- Rechargeable Battery
- Red-Eye Reduction
Reduces red-eye effect in portraits and group photos
- Screen size
The size of the device's screen, usually measured diagonally in inches
- Self Timer Included
Self Timer Included
Delays taking the picture for a few seconds, ideal for self portraits or group pictures
- Sensor Size
- Sensor Type
- Exmor CMOS sensor
- Shooting Modes
- AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie (4 Modes), Slow & Quick Motion (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Scene Selection
- Shutter Speeds
The amount of time is takes for the shutter to open and close. High speed lets you freeze action completely, slower ones allow motion blur
- Still images: 1/8000 to 30 sec, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
- Smile Detection
- Sweep Panorama
- Touch Screen
- Touch Screen Enabled
- Tripod Thread
- Video Resolution
- 3840 x 2160 pixels (4K)
The interface you look through to compose and focus your picture. Not all modern digital cameras will feature a physical viewfinder as well
- OLED EVF
- Vision Features
- Full Frame, Portable, Touch Screen
Unpackaged weight of the product
- 650g (including battery and memory card)
- Wi-Fi Enabled
- Zoom (digital)
Enlarges video captured by the optical zoom and makes it seem even closer. This involves zooming in on an existing image, so it gives slightly less detailed results than an equivalent optical zoom
- Zoom (optical)
Allows you to zoom the image closer to the subject. Optical zooms feature physically moving lens components, so it maintains the image quality as you zoom in. Digitial zooms essentially crop an existing image, so may lose image quality as they zoom in
Delivery & returns
- Click & Collect
Free on orders over £30, £2 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Co-op branches, Shell stations and Booths stores
Collect your delivery from over 7000 local convenience shops within 3 days. Order before 8pm Sunday - Friday for collection the next day.
- Morning Delivery
Named morning delivery by 10.30am, available 7 days a week. Order by 8pm for delivery the next morning.
- Next or Named Day Delivery
Delivery on the day of your choice, 7.30am - 6pm, 7 days a week. Order by 8pm for delivery the next day. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Standard Delivery
UK delivery within 5 days, 7.30am - 6pm, Monday to Saturday. Free on orders over £50, otherwise £3.50.
Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.
Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.
You can also return a Click & Collect order to where you collected it.