The generation that inspires Alessandro Michele is characterised by a celebrative anarchy. They don’t believe in conformity, submitting to labels or to gender rules, breaking free from common social boundaries. This modern declaration of self-expression and sexuality ignites the campaign’s powerful statement: #foreverguilty

Introducing the new Gucci Guilty Eau de Toilette for her bottle - the same original Eau de Toilette scent now encased in a new bottle design and packaging. The new bottle echoes the silhouette of the counterpart men’s fragrance, reflecting the equal standing of the women and men they represent. New codes of femininity are formed in the popular Gucci Guilty tall, slender bottle design, now presented in a shade of metallic rose gold.

The perfume scent remains unchanged and is defined by a signature fougère accord of geranium, commonly used in men’s scents. Intimate and magical lilac flower laced with amber in Gucci Guilty for her radiates warmth and grace with a powerful lasting impression.