The Y Man: The independent experimenter.

Y Le Parfum captures the spirit of the YSL man, embodied by Y’s iconic ambassador, rock legend Lenny Kravitz. A dreamer and risk-taker, an avid experimenter and multi-talented creator, always forging ahead on the path to self-accomplishment... Whatever he does, the Y Le Parfum man is a total rock star. Absolutely free-spirited. Intensely independent. Never afraid to defy the status quo. Why not? He doesn’t care about other people’s judgment. Never afraid to experiment. To make unexpected choices. Because he collects experiences like badges of honour. An experimenter and a creator who never stops asking himself: Why not?

An intense woody and clean fragrance of self-accomplishment Y Le Parfum, the new take on the iconic signature of the Y franchise. The absolute strength of a dark fougère, more intense, more powerful, more addictive than ever. Smooth freshness. Raw elegance. A fragrance matching the vibrant French lavender against the strength of the American black cedarwood, Two top-notch ingredients, exclusively selected for YSL Beauté. This forceful olfactive statement is underscored by the minty radiance of the iconic geranium and deep, addictive beat of incense.

The bottle: An icon dressed in black. Mysterious. Moody. Tough. Sexy. And so absolutely Yves Saint Laurent... Black is the epitome of classic elegance, yet an icon of subversion – think sharply tailored suit or skin-tight, rock star leather jeans. To echo the absolute intensity of Y Le Parfum, the edgy Y bottle designed by Suzanne Dalton dresses from top to bottom in bold black lacquer. More than a colour: A statement. The fine-tuned instrument of a thrilling olfactory performance… Play it safe? Absolutely not.