Fashion & Outfit Ideas

Styling tips, brands you should know and outfit inspiration – here’s what to wear and how to wear it

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A guide to the black-tie dress code for men
Men's Fashion & Outfit Ideas
A guide to the black-tie dress code for men
Looking for style inspiration for a formal invite? RSVP ‘yes’ and read on…
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Men's Fashion & Outfit Ideas
How to master Paul Smith's modern tailoring
The April Fashion Forecast
Women's Fashion & Outfit Ideas
The April Fashion Forecast
A guide to black-tie dress code for women
Women's Fashion & Outfit Ideas
A guide to black-tie dress code for women
Female model wearing pink dress
Women's Fashion & Outfit Ideas
Event styling with John Lewis x A.W.A.K.E. MODE
a women dressed for a wedding
Women's Fashion & Outfit Ideas
Can you wear a jumpsuit to a wedding?
Holiday capsule wardrobe ideas
Women's Fashion & Outfit Ideas
The ultimate holiday packing list
New John Lewis x A.W.A.K.E. MODE
Women's Fashion & Outfit Ideas
New John Lewis x A.W.A.K.E. MODE
Discover our second exclusive capsule collection, designed with the London-based fashion house
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International Women’s Day
Women's Fashion & Outfit Ideas
160 years of supporting women
The March Fashion Forecast
Women's Fashion & Outfit Ideas
The March Fashion Forecast
How to wear John Smedley's preppy knitwear styles
Men's Fashion & Outfit Ideas
How to style John Smedley's preppy knitwear
New Coach bags for your spring awakening
Women's Fashion & Outfit Ideas
New Coach bags for your spring awakening
Easy winter outfit inspiration
Women's Fashion & Outfit Ideas
Easy winter outfit inspiration
Preppy style: menswear essentials for 2025
Men's Fashion & Outfit Ideas
Preppy style: menswear essentials for 2025