Baby, Kids & Parents

Whatever their age or stage, let us help you navigate parenthood with essential checklists and practical advice

It's back: the New Parent Starter Kit
Baby, Kids & Parents

New Parent Starter Kit Baby Box

Get our box of parenting essentials – worth £150 – for free when you spend £200 or more on nursery and baby items

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Three children hugging in green studio corner, wearing cosy autumn outfits, knitwear and puffer jacket, smiling.
Baby, Kids & Parents

The season’s best kids’ coats and jackets

Child wearing Oafy by Lazy Oaf fleecy gilet with cartoon face on the reverse, holding an Oafy striped scarf in the air
Baby, Kids & Parents

Just landed: Oafy by Lazy Oaf

A little girl wearing a black cat Halloween onesie with a LEGO haunted house in the background
Baby, Kids & Parents

Best Halloween kids’ costumes and toys 2026

Three Mon Ami plushie toys, a frog, pink rabbit, and white goose, on a green background
Baby, Kids & Parents

Introducing Mon Ami

What to buy for your nursery
Baby, Kids & Parents

What do you need in a nursery?

Best new-season clothes for babies and kids
Baby, Kids & Parents

Best new-season clothes for babies and kids

Toddler in blue and yellow striped knitted romper crawling on a patio outdoors beside shrubs
Baby, Kids & Parents

The best baby monitors for newborns

The ultimate peace-of-mind guide to the essential early parenting years device

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The ultimate newborn baby essentials list for first-time parents
Baby, Kids & Parents

The ultimate baby checklist

Toy dollhouse and assorted children’s toys on red table against blue background, colourful playroom display
Baby, Kids & Parents

The top Christmas toys of 2026

Best pregnancy pillows for support and comfort
Baby, Kids & Parents

Best pregnancy pillows for support and comfort

The ultimate back-to-school checklist
Baby, Kids & Parents

The ultimate back-to-school checklist

How to measure your kids’ feet at home
Baby, Kids & Parents

How to make sure your child’s new school shoes fit perfectly

kid carrying loads of backpacks with a red curtain behind her
Baby, Kids & Parents

The best backpacks for kids