Image representing the never knowingly undersold proposition

Never Knowingly Undersold

We’ve now retired our Never Knowingly Undersold policy.

As of 23 August 2022, we no longer accept price match claims with our competitors.

However, if you've already made a purchase with us and the price has since reduced at John Lewis (either online or in-store), you can still submit a claim for a price drop refund using our form within 35 days of purchase.


 - Make a claim using this form
- Talk to a Partner in one of our shops
- Call our Customer Services team on 03456 049 049 (UK) and +44 (0) 1698 54 54 54 (from abroad)

Price match claims made before 23 August

If you made a price match claim before this date then we'll still review and process it in the usual way.

What’s next?

Our commitment to value, quality and service remain as strong as ever. We’re now investing over £500 million in bringing you John Lewis quality at great value prices. That’s 25% more than we invested in prices last year, so we can be more affordable for every customer, every day.


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