Children's feet grow quickly, changing by up to 2 whole sizes every year until they reach the age of 4. By the time they start school, this growth slows down to around 1 size each year.
Because shoes that fit properly are essential for healthy foot development, we offer a free in-store shoe fitting service. Our expert Partners are here to help you find just the right fit, whether you are looking for their very first shoes, everyday styles or school shoes.
Please note that we only offer a free Geox size check, rather than a full measuring service, in our Cardiff, Oxford, Glasgow, Edinburgh, Leeds, Cheltenham, Newcastle, Exeter, Leicester and Chelmsford shops.
From AW26 Start-Rite School will be available alongside Geox in: Glasgow, Exeter, Chelmsford, Leeds & Oxford.
From AW26 Clarks School will be available alongside Geox in: Edinburgh, Newcastle, Cardiff, Leicester & Cheltenham.
Why choose our shoe fitting service?
Our Partners are trained expert fitters who understand the unique anatomy of growing feet. They are skilled at identifying the right support for every stage of your child's development, ensuring they can walk, run and play in complete comfort.
We make finding the right shoes straightforward by bringing together a curated collection of high-quality kids’ shoes from trusted brands. From their very first walking shoes to durable school styles, our wide range means that once we find the perfect fit for your child, you will have plenty of options to suit their personal taste and school uniform requirements.
Our in-store experience is designed to be as seamless as possible for busy families, offering:
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Quiet fitting times for a calmer, more tailored appointment
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Clear directional signage to help you find us quickly in-store
What to expect at your appointment
Your appointment begins with a professional measurement using our precision equipment. Our Partners measure both the length and width of each foot independently, as it is common for children to have different-sized feet.
Once we have identified the correct size, we perform a thorough growth check. We ensure there is the right amount of space at the front of the shoe to allow for natural growth, while still maintaining a secure fit at the heel and across the arch.
Next is the walk test. We will observe your child walking naturally around the fitting area to check for any slipping, pinching or rubbing. This real-world assessment ensures the shoes feel comfortable in motion.
Finally, our Partners will offer tailored advice on materials and care. Whether you need scuff-resistant styles for the playground or breathable leather for all-day comfort, we will help you select the best footwear for your child.
Booking and practical details
Scheduling your free appointment in advance helps you visit at a time that fits your family's schedule. Peak times tend to be during the summer holidays, so we recommend booking with plenty of time to secure your preferred date and store location.
When booking your appointment online, you can tailor it to your family's needs:
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Book for up to 3 children in a single slot to simplify your shopping trip
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Select the right appointment type by choosing a general fit, back to school fit or first shoe fit to cater for all ages and purposes
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Share extra details by providing any additional information about your child prior to the appointment
Measuring at home
If you cannot visit 1 of our shops, you can still find the right fit from comfort of your living room. Our online children's shoe size guide provides clear instructions to help you measure your child's feet accurately.
To make home measuring even simpler, we also sell the foot measuring gauges, allowing you to check their size whenever they face a sudden growth spurt.
FAQs
Is the shoe fitting service free?
Yes, the kids' shoe fitting service is completely free with no obligation to buy a pair of shoes afterwards.
Do I need to book an appointment?
While we recommend booking an appointment online to avoid waiting during peak weeks, we also accept walk-ins where possible.
How long does an appointment take?
A standard appointment usually takes around 20 minutes for 1 child. If you are booking for 2 or 3 children in a single slot, our online tool will automatically allocate more time so we never have to rush the fitting.
Do I need to bring anything to the appointment?
We recommend bringing the exact type of socks or tights your child will regularly wear with their new footwear. This ensures the measurement is completely accurate, whether they are trying on thick winter boots or everyday school shoes.
Can I get advice for older children/teens?
Yes, our service covers all school-age children, from their first pair of school shoes to senior sizes.
What happens if my child is anxious?
Our Partners are highly experienced in helping children who feel nervous, sensitive or overwhelmed. We provide dedicated fitting zones to keep children relaxed, and we offer quiet fitting times for a much calmer environment. Please feel free to share any details about your child's needs when you book online so our Partners can fully prepare for your visit.
Book your child's shoe fitting appointment
Ready to find the perfect fit? Use our online booking to secure a free appointment with 1 of our expert Partners at a shop location that suits your family.
Book a shoe fitting appointment
While you wait for your appointment, you can browse our curated collections online to see what styles your children prefer.
Need a little quiet?
Our Partners can recommend less busy fitting times and even find a quieter space if necessary.
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