Add to basket, Samsung The Serif (2023) QLED HDR 4K Ultra HD Smart TV, 50 inch with TVPlus & Bouroullec Brothers DesignSamsung The Serif (2023) QLED HDR 4K Ultra HD Smart TV, 50 inch with TVPlus & Bouroullec Brothers Design£999.00View this product in other colours by selecting one of the following:This colour is availableThis colour is availableSave 10% on price shown (via promo code, see product page for details)View offers for Samsung The Serif (2023) QLED HDR 4K Ultra HD Smart TV, 50 inch with TVPlus & Bouroullec Brothers DesignMyJL members claim a £50 John Lewis e-gift card (Via redemption)