Samsung UE55RU7400 (2019) HDR 4K Ultra HD Smart TV, 55" with TVPlus/Freesat HD & Apple TV App, Titan Gray

Samsung’s RU7400 TV lets you enjoy the latest films and TV with the billion colour range of Dynamic Crystal Colour tech, for a picture of True 4K colour and clarity. Spend less time searching and more time watching with tailored recommendations for what to watch next. Control all compatible devices with One Remote Control, access a world of online entertainment via Samsung's Smart Hub, and interact by voice with the Bixby Voice Assistant.

HDR10+
HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With HDR10+, colour, contrast and detail are precisely optimised.

4K Ultra High Definition
This 55” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. And UHD upscaling increases the clarity of non-4K content.

Features:

Dynamic Crystal Colour: with over a billion hues the picture is stunningly accurate to the colours of real life.

True 4K Colour & Clarity: Samsung deliver the pure colours, sharp contrast and brightness of cutting edge 4K resolution standards.

UHD Processor: this TV adapts to give you the optimum 4K picture.

One Remote Control: control all of your compatible devices and content for seamless multitasking.

Samsung Smart Hub and Apps
With ultra-high definition streaming, catch-up and games services, Samsung's Smart Hub is a superbly intuitive platform. Access the latest apps to experience the best content from Netflix, Amazon Prime Video, Apple TV, BT Sport, NOW TV, Rakuten TV, Google Play Movie and TV, Disney Life, UK TV Play, Hay U and BFI.* You can browse content easily, searching for your favourite programmes and movies while you are still watching TV. Enjoy super-fast response times, as you toggle between apps, online services and live TV with ease. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Voice Assistant
Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and compatible smart home devices. This TV also works with Alexa, Google Assistant and Smart Things devices (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you’re browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

Slim Design with Clean Cable Solution
Slim Design looks stunning from any angle, with a clean back panel. In keeping with the elegant aesthetic, connecting cables run down through legs of the stand, complementing a supremely refined look.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.