New Notes is an Italian niche perfume house that operates with a modern approach to scent, moving away from conventional structures to create highly concentrated, gender-neutral perfumes. The label is defined by its unconventional scent pairings, reworking familiar ingredients like leather, musk and vanilla through unexpected combinations. Each perfume features an exceptionally high oil concentration of 25 to 30 per cent, ensuring substantial longevity on the skin. This sensory focus is beautifully highlighted across their bestselling fragrances, which include Caramelo Vanilla, Latte di Cherry and Akigala Mandarino. The company utilises premium, vegan-friendly formulas and thoughtfully designed packaging to house their creations. This dedication to bold scent profiles provides a fresh, exciting perspective for modern fragrance enthusiasts.
