Originating in Amsterdam, Rituals is a home and bodycare brand dedicated to personal wellbeing. Drawing inspiration from ancient Asian traditions and philosophy, the brand offers a different approach to personal wellbeing, focusing on products that nurture the body, mind, and home. Its collection spans indulgent bath and body items alongside home fragrances, featuring popular ranges like the cherry-blossom-inspired The Ritual of Sakura, the men's Ritual of Homme, and Ritual of Amsterdam which is exclusive to department stores. Known worldwide for signature offerings like rich foaming shower gels and curated gift sets, the company uses carefully selected ingredients and distinctive scents designed to turn a basic shower or bath into a restorative personal ritual.