Product code: 45400720A mid-weight, medium-control finishing paste that is easily distributed through hair for moldable texture, shape and separation with a matte finish.
Great for short styles. Ideal for taming unruly ends or adding texture to longer hair.
Free of parabens.
- Beauty Category
Displays the beauty category.
- Hair Care
- Beauty Effect
- Shape & Hold
- Free From
- Paraben Free
- Hair Type
- Suitable for vegans
- Not Suitable For Vegans
The OUAI to good hair starts from within. No glam squad needed. Our shampoos, conditioners and styling products nourish from the outside—with specially-selected ingredients that strengthen, fortify and enhance shine.
Every day should be worthy of a selfie situation. And with the right products and insider tips, every girl can wake up with model off-duty hair vibes. Life is hard—looking good should be easy. With our multi-use products and how-to videos for achievable looks, effortless-looking hair actually is effortless.
A brand that looks dope enough to Instagram, but epic enough to actually get the job done? #yesOUAI
“OUAI means yes, in that casual, Parisian way. It’s about saying yes to being that effortlessly cool girl. To getting real. And to looking chic, no matter how many followers you have.” – Jen Atkin, Celebrity Hairstylist
MEET JEN ATKIN
I began my career in Hollywood, styling hair for some of the world’s most talented and beautiful celebs. I’ve traveled the globe, working with amazing women in fashion, editorial, runway, music videos and film, and connecting every day with millions of others through social media. And I can tell you that from New York to Paris to Dubai, the two things all women have in common are a lack of time and unhealthy hair.
For years, my clients have asked me to recommend products that will help solve their hair problem. And while there’s a product for everything out there, I still felt that something was missing—a line of super-chic products that are easy to use and deliver real results. I created OUAI to bring a breath of fresh air to the haircare market. I’m tired of unrealistic hair goals and hair shaming women — lets get real. Women are busy! I want to help you simplify your hair routine and simplify your life.
Let's do things #ourOUAIMore from OUAI
Delivery & returns
- Click & Collect
Free on orders over £30, £2 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Co-op branches, Shell stations and Booths stores
Collect your delivery from over 7000 local convenience shops within 3 days. Order before 8pm Sunday - Friday for collection the next day.
- Morning Delivery
Named morning delivery by 10.30am, available 7 days a week. Order by 8pm for delivery the next morning.
- Next or Named Day Delivery
Delivery on the day of your choice, 7.30am - 6pm, 7 days a week. Order by 8pm for delivery the next day. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Standard Delivery
UK delivery within 5 days, 7.30am - 6pm, Monday to Saturday. Free on orders over £50, otherwise £3.50.
Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.
Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.
You can also return a Click & Collect order to where you collected it.