The Ordinary, the #1 Serum Brand in the UK*
*Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products.
This water-free solution contains 0.5% Retinol, a well-studied ingredient that aims to reduce the appearance of fine lines, wrinkles and textural irregularities.
While Retinol has been studied extensively, it can be irritating to the skin for first-time users and requires a build-up of skin tolerance. For this reason, we generally recommend using Granactive Retinoid 2% or Granactive Retinoid 5% for first-time users.
This formula also offers hydrating benefits due to the presence of Squalane.
The Ordinary’s portfolio of retinoids includes the following formulations: