AVEDA Be Curly™ Style-Prep

Product information

Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer — while leaving hair soft, not “crunchy.” Boosts the effects of be curly™ curl enhancer.
  • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to intensify curl or wave — and control frizz all day long
  • Organic baobab and babassu oil and macadamia nut help seal, soften and moisturize hair
  • Guar bean and plant-derived cellulose help maintain curly styles throughout the day
  • Certified organic lime, lemon, bergamot, orange and other pure plant and flower essences create a light, refreshing aroma


Active Ingredients:
Possessed of strong soothing properties, this desert succulent is a source of moisture.
Wheat Protein:
Wheat protein is used to help protect hair from heat damage due to styling with blow dryers, irons, curling rods and other hot styling tools. The wheat protein blend expands when hair is wet and retracts when hair is dry to enhance curl and wave.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Curl definition
Hair Type
All Hair Types
Treatment Type
Mask & Treatments

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  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from Tuesday, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 5 out of 5 by 4 reviewers.
Rated 5 out of 5 by Calming Frizz I am very pleased with this product as it did calm my frizzy hair without it looking greasy or being heavy and dragging the curl and it did define the curls as it claims. I love the lemony smell. I would definately recommend it, if you have been searching for years for something that doesnt fluff your hair or makes it look dark and needing a wash then have a go. I will be buying again! 26 January 2013
Rated 5 out of 5 by Perfect curly/wavy hair product Non sticky, leaves hair curly but still soft. No horrible dry residue. Lovely. Highly recommended. 11 August 2012
Rated 5 out of 5 by Great base product When used before the curl enhancing lotion this makes a huge difference to the end result. A little goes a long way. It has a fresh, naural smell and is lovely to use helping to define curls in a natural looking way. Having used this for some time I have found with a few bottles that the pump action dispenser could do with improvement, it often gets stuck and it's far quicker to unscrew it and pour a little into the palm of your hand, but the product itself is still excellent. 15 April 2012
Rated 5 out of 5 by Good things come in little bottles! This is great for my fine curly hair. I apply it after washing and before gel and it leaves my hair with lots of body and shine, and with perfectly formed ringlets which last all day. I hesitated about buying this as I thought £18 was quite a lot to pay for a small bottle, but I only use 2 pumps each time, which gives my shoulder length hair good coverage, so the bottle is lasting and lasting. I will definitely repurchase. 30 June 2011
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5 in stock