AVEDA Smooth Infusion™ Natural Straight, 150ml

Special offer

    InStyle Best Beauty Buys Award Winner

Product information

Progressively straightens curls with every use.

As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day. Organic cassava root helps form a barrier against intense humidity to help you forget about frizz. Straight styling becomes faster and easier.


Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Hair Concern
Hair Type
All Hair Types
Smooth Infusion
Unit Price
£15 per 100ml


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from Monday, postcode exclusions apply
    Find out more
  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 2.7 out of 5 by 3 reviewers.
Rated 2 out of 5 by Doesn't work for me! Every so often I'll try this product again and want to give it a new chance but so far I've been disappointed every time. When I use it my hair gets greasy much faster than normal and once applied my hair feels dry and brittle. The smell is also not as nice as with other Aveda products. I wish I hadn't bothered as it's not cheap! 11 August 2015
Rated 5 out of 5 by Wonderful product, but give it time to work! I have naturally curly hair and have been using straighteners every day for the last 10 years or so....until I started using this product. The straightening effect is gradual, but give it time, and after about a month I really started noticing a difference. I'm now on to my second tube of this product and I no longer use straighteners at all - genuinely! It takes a bit of time to work out how much product to use each time - too much and your hair will be a bit lank, too little and it won't be as straight. Can't recommend it enough. 30 December 2014
Rated 1 out of 5 by Disappointing product! I bought this product as I was led to believe it would, after approximately 5 days use, transform my wavy/curly hair into smooth straight hair as long as I used the product and remove the need to use hair straighteners. What I found however was the product left my hair feeling lifeless and I still had to use my straighteners!! Very disappointing. 03 September 2014
  • 2015-12-15 T15:55:45.480-06:00
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6 in stock