AppleiPhone 17 Pro Max, iOS, 6.9", 5G, SIM Free, 512GB, Deep Blue

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display(1), aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

Unibody design. For exceptional power
Heat-forged aluminium unibody design for the most powerful iPhone ever made.

Durable Ceramic Shield. Front and back
Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.(2) And the new Ceramic Shield 2 on the front has 3x better scratch resistance.(3)

The ultimate pro camera system
With all 48MP rear cameras and 8x optical-quality zoom — the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.

18MP Center Stage front camera
Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.

A19 Pro chip. Vapour cooled. Lightning fast
A19 Pro is the most powerful iPhone chip yet, delivering up to 40 per cent better sustained performance.

Best battery life in an iPhone ever
The unibody design creates massive additional battery capacity, for up to 37 hours of video playback.(4) Charge up to 50% in 20 minutes.(5)

iOS 26. New look. Even more magic
A fresh design with Liquid Glass. Beautiful, delightful and instantly familiar. With a more vibrant Lock Screen, customisable backgrounds and polls in Messages, Call Screening and more.(6)

Built for Apple Intelligence
Personal, private, powerful. Write, express yourself and get things done effortlessly.(7)

Satellite features
If you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.(8) In a serious car crash, iPhone can connect to emergency services when you can’t.(9)

Stronger connectivity. Superfast speeds
Stay connected at faster speeds with secure connections to Wi-Fi 7,(10) 5G networks(11) and Bluetooth 6, plus eSIM.(12)

eSIM. Flexible. Secure. Seamless
With eSIM, you enjoy greater flexibility, enhanced convenience, increased security and seamless connectivity, especially when travelling internationally.(12)

Privacy
A whole new level of privacy and security. Built in.

(1) The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air) or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
(2) Compared with the glass back of previous-generation iPhone.
(3) Compared with previous-generation iPhone.
(4) All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/uk/batteries and apple.com/uk/iphone/battery.html for more information.
(5) Testing conducted by Apple in July 2025 using pre-production iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-metre Model A3502 and 2-metre Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary.
(6) Some features may not be available in all countries or all areas.
(7) Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
(8) Satellite features are included free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. Some satellite features require a mobile plan. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/en-gb/HT213885 for more information.
(9) iPhone 17, iPhone 17 Pro and iPhone Air can detect a serious car crash and call for help. Requires a mobile data connection or Wi-Fi calling.
(10) Wi Fi 7 available in countries and regions where supported.
(11) Data plan required. 5G is available in selected markets and through selected network providers. For details on 5G support, contact your provider and see apple.com/uk/iphone/cellular.
(12) Use of eSIM requires a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expires). Not all network providers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some providers. See your provider for details. To learn more, visit apple.com/uk/esim.

SIM free
This mobile phone comes SIM-free and unlocked. You’ll have access to SIM-only deals, so there’s no requirement to commit to any network. These usually offer far better value for money – especially for all-important data plans.

Please be aware: This iPhone includes a USB-C charging cable, but does not include a USB-C power adapter. Therefore, if you do not already own one, you will need to purchase the Apple 20W USB-C Power Adapter in order to charge this iPhone.

We can help you get set up
Our specialist in-store Partners can help you get set up on your new device right away. We can help with anything from transferring personal data from your old device to setting up any essential features.

Visit your local shop with your new device, or simply Click & Collect from a John Lewis & Partners when purchasing and an available Technical Support Partner can set it up for you.

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