True to the magic equation that characterises the Parure Gold franchise, the Parure Gold 24K primer, 99% rejuvenating-effect skincare¹, infused with a hint of gold, ensures 24-hour² absolute radiance and 24-hour³ hydration. Pure radiance booster, Parure Gold 24K is the promise of beautifully enhanced, flawless makeup and more beautiful skin day after day.

Formulated with 98% naturally derived ingredients⁴, this perfecting primer boasts an iconic sensory gel texture and guarantees instantly unified skin. Imperfections are corrected and skin texture is perfectly smoothed. Beautifully enhanced and impeccably prepped with Parure Gold 24K, skin is like a flawless canvas, ready for makeup, which thus appears in its best light. Foundation is easier to apply and its wear is optimised.

The primer infused with a hint of 24-karat yellow gold is now available in two new limited editions: Pink Gold and White Gold, to bring a shot of radiance shot suited to every skin tone. Inspired by the colour wheel, Guerlain offers three complexion primers:

• The first, infused with white gold, whose slightly green reflections particularly even out cool skin types, which are prone to redness
• The second, infused with yellow gold to illuminate neutral skin types
• The third, infused with pink gold to revitalise warm skin types

¹Percentage of base, without pigments and mother-of-pearl. ²Instrumental test on 24 Caucasian women. ³Instrumental test on 33 Caucasian women. ⁴Based on ISO 16128 standard. The remaining 2% contribute to product integrity and sensoriality.