Urban Decay Eyeshadow Primer Potion Anti-Age, 10ml
£19.50
Urban Decay Eyeshadow Primer Potion Anti-Age, 10ml
£19.50
£19.50 per 10ml
Free standard delivery over £50
View delivery optionsProduct description
Product code: 46103202
Urban Decay found a way to make its legendary Anti-Aging Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-ageing benefits, all-day, no crease shadow, more vibrant colour and smoother application.
This revolutionary formula features space-age polymer technology that fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.
The benefits don't stop there. Urban Decay's anti-ageing formula improves the appearance of the signs of ageing. The formula reduces the appearance of wrinkles and improves the look of tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired-looking eyes and minimises the appearance of imperfections.
In a consumer use test:
- 100% of participants saw an improvement in the appearance of fine lines
- 100% saw brighter looking skin
- 97% saw an improvement in radiance and clarity
The shade is similar to Urban Decay’s Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the look of skin.
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Product specifications
- Beauty Goal
- Brightening
- Brand
- Urban Decay
- Formulation
- Liquid
- Makeup Finish
- Natural
- SPF
- <10
- Skin Type
- All Types
- Suitable for vegans
- Suitable For Vegans
- Type
- Primers
- Volume
- 10ml
Brand information
Urban Decay has been shaking up the beauty industry and exciting beauty junkies and make up artists for more than 15 years with its ability to create new and innovative beauty products that are long-lasting and available in a wide range of colour choices. The Urban Decay story started when the prestige beauty market was mainly dictated by a colour palette of red, pink and beige. Sandy Lerner (cofounder of Cisco Systems) made a bold decision to create products that would satisfy her makeup tastes. Sandy met Wende Zomnir, a creative and strong-minded businesswoman (and makeup addict almost since birth). They came to an agreement which led to the creation of amazing new nail polishes in Wende's Laguna Beach bungalow, and the rest is history. Today, Urban Decay is known for experimental shades and innovative products, the company has one of the biggest shade ranges in the industry - and some of the best-selling palettes in the business.
More from Urban Decay
Delivery & returns
- Standard Delivery
- £3.50
-
UK delivery within 5 days, 7.30am - 6pm, Monday to Saturday. Free on orders over £50, otherwise £3.50.
- Click & Collect
- £2.00
-
Free on orders over £30, £2 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, Co-op branches, Shell stations and Booths stores.
- Collect+
- £3.50
-
Collect your delivery from over 7000 local convenience shops within 3 days.
Order before 6pm Sunday - Friday for collection the next day.
- Next or Named Day Delivery
- £6.95
-
Delivery on the day of your choice, 7.30am - 6pm, 7 days a week. Order by 6pm for delivery the next day.
You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
- £10.95
-
Named morning delivery by 10.30am, available 7 days a week. Order by 6pm for delivery the next morning.
Returns
Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.
Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.
You can also return a Click & Collect order to where you collected it.
