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Information from the brandProduct description
Product code: 46103202
Urban Decay found a way to make its legendary Anti-Aging Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-ageing benefits, all-day, no crease shadow, more vibrant colour and smoother application.
This revolutionary formula features space-age polymer technology that fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.
The benefits don't stop there. Urban Decay's anti-ageing formula improves the appearance of the signs of ageing. The formula reduces the appearance of wrinkles and improves the look of tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired-looking eyes and minimises the appearance of imperfections.
In a consumer use test:
- 100% of participants saw an improvement in the appearance of fine lines
- 100% saw brighter looking skin
- 97% saw an improvement in radiance and clarity
The shade is similar to Urban Decay’s Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the look of skin.
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Product specification
- Beauty Effect
- Brightening
- Brand
- Urban Decay
- Care instructions
- Apply just a touch of Eyeshadow Primer Potion before your shadow for crease-free all-day (and all-night) staying power. Space-age polymer technology helps fills in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow. 11ml
- Country of Origin
- United States
- Finish
- Natural
- Formulation
- Liquid
- SPF Rating
- <lt/>10
- Safe For New and Expectant Mothers
- No
- Suitable for Vegans/Vegetarians
- Suitable For Vegans, Suitable For Vegetarians
- Volume
- 10ml
How to use
Brand information
Delivery and returns
Delivery and collection options
- Standard Delivery
- £4.50
- UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
- Click & Collect
- £2.95
- Free on orders over £40, £2.95 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
- Local Collection Network
- £2.95
- Free on orders over £40, £2.95 if you spend less. Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
- Evening Delivery within London M25
- £9.95
- Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
- Next or Named Day Delivery
- £7.95
- Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
- £10.95
- Delivery on the day of your choice, by 11.30am available 7 days a week.
Returns and refunds
You can return or exchange an unwanted item within 30 days of receiving it.
Please allow up to 14 days from sending the item to receive your refund.
How to return your item
Small items
Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.
Large items - items delivered by two people, such as appliances and furniture
We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.