Product code: 46103202
Urban Decay found a way to make its legendary Anti-Aging Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-ageing benefits, all-day, no crease shadow, more vibrant colour and smoother application.
This revolutionary formula features space-age polymer technology that fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.
The benefits don't stop there. Urban Decay's anti-ageing formula improves the appearance of the signs of ageing. The formula reduces the appearance of wrinkles and improves the look of tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired-looking eyes and minimises the appearance of imperfections.
In a consumer use test:
- 100% of participants saw an improvement in the appearance of fine lines
- 100% saw brighter looking skin
- 97% saw an improvement in radiance and clarity
The shade is similar to Urban Decay’s Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the look of skin.
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
- Beauty Goal
- Urban Decay
- Makeup Finish
- Skin Type
- All Types
- Suitable for vegans
- Suitable For Vegans
Delivery & returns
- Standard Delivery
UK delivery within 5 days, 7.30am - 6pm, Monday to Saturday. Free on orders over £50, otherwise £3.50.
- Click & Collect
Free on orders over £30, £2 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, Co-op branches, Shell stations and Booths stores.
Collect your delivery from over 7000 local convenience shops within 3 days.
Order before 6pm Sunday - Friday for collection the next day.
- Next or Named Day Delivery
Delivery on the day of your choice, 7.30am - 6pm, 7 days a week. Order by 6pm for delivery the next day.
You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
Named morning delivery by 10.30am, available 7 days a week. Order by 6pm for delivery the next morning.
Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.
Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.
You can also return a Click & Collect order to where you collected it.