Since 1895 founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewellery and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world. Swarovski crystal makes for an exceptional gift. Naturally brilliant, the fashionable necklaces, bracelets and earrings have proven most successful. Swarovski jewellery truly boosts creative self expression.