Founded in West London in 1976, Rough Trade is a globally recognised independent music brand built on a DIY ethos. The original store was established not just as a place to buy records, but as a community space, driven by passion. Today, Rough Trade remains dedicated to connecting artists and fans. Each store reflects its local music scene, championing new voices and offering exclusive vinyl collaborations and memorable in-store performances. It provides a space where music experts and enthusiasts can share a deep love for diverse listening and the thrill of discovery.