Spotlight on: new-in brands to covet

New season fashion
India Price,-Contributing Editor

These just-landed labels are stealing our hearts and filling our wardrobes

Spring equals change and with that comes not only the shedding of (several) layers but also bolder, brighter colours that are made to match our mood.

New fashion brands are always dropping at John Lewis and we’re proud to show them off. Discover our favourite pieces from these spring/summer collections… 

Kemi Telford

Kemi Telford celebrates incredible colours, beautiful patterns and silhouettes that reference founder Yvonne Telford’s Nigerian heritage. Each piece is made to last and bursting with personality. The puff sleeves are a personal favourite and will look great at big occasions, lift the everyday, and make you feel fantastic at summer’s flurry of weddings. These new designs are available exclusively at John Lewis.

Elliatt

For occasionwear that you’ll love for years to come, look to boutique brand Elliatt. The bold designs and attention to detail are second to none and you’ll be hard pressed to find pieces with as much beautiful texture. That 3D floral detailing? Sign. Me. Up.

FLORERE

Fresh from Reiss’s in-house team, FLORERE launched last autumn with massive success and just in time for the last of the year’s weddings. New-season pieces focus on elevating the everyday with playful details – cuffed sleeves, crochet textures, extra pleats – that make every outfit better. 

SUMMERY Copenhagen

A cult classic brand known for colour, prints and quality, SUMMERY Copenhagen wants to inspire free-spirited empowerment and confidence in its wearer. Its joyful clothes are created using environmentally thoughtful and responsible processes – this is the brand to wear this summer(y). 

Hayley Menzies

Hayley Menzies is another cool brand that’s committed to operating responsibly, sourcing locally wherever possibly and keeping collections small. It mixes 1980s glamour with modern aesthetics and a rock and roll edge to make head-turning pieces. This eclectic capsule range is a must-try for any print-loving maximalist.

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