This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use No.4P to neutralise brassy hair and yellow tones for brighter, softer, stronger blond hair, grey hair, or highlighted hair. Effective on natural and colour-treated hair.
Key benefits:
- Neutralises brassiness for brighter hair
- Strengthens hair and repairs damage
- Hydrates and softens hair
Key ingredients:
- Violet Toning Agents: Seal in brightness and balance tone to reduce brassiness and yellow tones
- Gentle Blend of Coconut Oil-Derived Surfactants: Provides easy lather and leaves the scalp and hair feeling hydrated
Clinically proven:
- 3X brighter hair*
- 91% agree hair was less brassy**
- 52% less breakage after one use***
*Compared to top purple shampoos. **Based on an independent consumer perception study of 60 women with bleached/colour-treated blonde hair. ***After 1 use when used as a system, clinically tested.
