Born from a simple idea in London in 2008, Proviz was founded by two brothers who saw a need for something better in cycling gear: truly innovative, highly visible products. Their mission? To blend innovation with performance, ensuring cyclists could be seen and stay safe. This drive led to groundbreaking collections like the REFLECT360, crafted from a unique 100% reflective material, which quickly became a global sensation. Today, Proviz is more than just a brand; it's a testament to the founders' enduring passion for empowering every adventurer with gear that makes a real difference.
