What it is:
The original, skin-improving beauty icon.
The #1 loose powder foundation in the UK is made with five vegan ingredients that transformed the lives of millions. This lightweight, talc-free mineral foundation provides sheer-to-full coverage and promotes clearer, healthier-looking skin over time.
Applies like a powder, feels like a cream.
What it does:
- Promotes clearer, healthier-looking skin over time
- Minimises the look of pores and imperfections
- Provides all-day buildable coverage with a naturally luminous finish
- Mineral-based SPF 15 sun protection against UVA and UVB rays
- Suitable for all skin types – even the most sensitive, oily, acne-prone skin
- Won’t clog pores, cause breakouts or settle into fine lines
At a glance:
- From the UK’s #1 Powder Foundation Brand*
- Only five ingredients
- Mineral-based sun protection
- Sheer to full coverage
- Natural luminous finish
- Effortlessly buildable
- Skin-improving
- Breathable formula
- For all skin types, even the most sensitive
*Source: Circana (UK) Ltd, Retail Tracking Service, Makeup Foundation by Division, Form: Loose Powder & Pressed Powder Compact, Value Sales, April 2024 – March 2025.
