iPhone 18 Pro Max. 6.9-inch ProMotion display,(1) 48MP Fusion Main camera with variable aperture, big leap in battery life and A20 Pro chip.
Four gorgeous colours. One durable design
Built to last with an aluminium unibody design featuring colour-matched back glass for a more uniform look.
Immersive pro display
A 6.9-inch Super Retina XDR display.(1) Brighter. Better anti-reflection. ProMotion up to 120Hz.
Durable Ceramic Shield. Front and back
Built to last with Ceramic Shield back and Ceramic Shield 2 front, with 3x better scratch resistance than iPhone 16 Pro.(2)
Ultimate Pro camera system
48MP Fusion Main camera with variable aperture for improved low-light photos and video and impressive depth of field. Custom Pro controls. And 8x optical-quality zoom.
18MP Center Stage front camera
Flexible ways to frame your shot. Fit more people in the picture. Front and rear Dual Capture video. And more.
A20 Pro chip. Total AI powerhouse
With next-generation vapour chamber and Dual 16-core Neural Engine. Up to 40% better GPU performance than iPhone 17 Pro Max. Purpose-built for AI.
Massive leap in battery life
Up to 6 more hours video playback than iPhone 17 Pro Max.(2) Up to 30 hours of use per charge.(3) Faster wired charging, up to 50% in around 15 minutes with compatible adapter.(4)
Siri AI. Your AI assistant
Siri AI is a more personal, more powerful AI assistant.(5) Ask open-ended questions, brainstorm ideas on the go, and more.
Vital safety features
With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.(6)
Stay connected from almost anywhere
Stay connected at faster speeds with secure connections to Wi-Fi 7,(7) 5G networks(8) and Bluetooth 6.
eSIM. Flexible. Secure. Seamless
A built-in eSIM provides secure connectivity without the need for a physical SIM card — perfect for travelling internationally.(9)
Privacy
Use Face ID to securely unlock, sign in to apps, and pay.
(1) The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 18 Pro) or 6.86 inches (iPhone 18 Pro Max) diagonally. Actual viewable area is less.
(2) Compared with previous-generation iPhone.
(3) All battery claims depend on the mobile network, location, signal strength, feature configuration, usage and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/uk/batteries and apple.com/uk/iphone/compare for more information.
(4) Testing conducted by Apple in July 2026 using pre-production iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB-C Charge Cable or Apple MagSafe Chargers (1-metre Model A3502 and 2-metre Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary.
(5) Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in iOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, Intelligent Photo Editing Tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/uk/apple-intelligence.
(6) iPhone 14 and later can detect a serious car crash and call for help. Requires a mobile data connection, satellite connectivity or Wi-Fi calling.
(7) Wi-Fi 7 available in countries and regions where supported.
(8) Data plan required. 5G is available in selected markets and through selected network providers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
(9) Use of eSIM requires a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expires). Not all network providers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some providers. See your provider for details. To learn more, visit apple.com/uk/esim.
SIM free
This mobile phone comes SIM-free and unlocked. You’ll have access to SIM-only deals, so there’s no requirement to commit to any network. These usually offer far better value for money – especially for all-important data plans.
Please be aware:
This iPhone includes a USB-C charging cable, but does not include a USB-C power adapter. Therefore, if you do not already own one, you will need to purchase the Apple 20W USB-C Power Adapter in order to charge this iPhone.
We can help you get set up
Our specialist in-store Partners can help you get set up on your new device right away. We can help with anything from transferring personal data from your old device to setting up any essential features.
Visit your local shop with your new device, or simply Click & Collect from a John Lewis & Partners when purchasing and an available Technical Support Partner can set it up for you.
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