Neutralise brassiness in just 5 minutes with Wella Professionals Ultimate Colour Blonde Shampoo, a next-generation anti-brass formula designed for blonde and highlighted hair. Powered by violet pigments and activated charcoal, it effectively targets unwanted yellow tones. Enriched with Glycine, Metal Purifier and Pro-Vitamin B5, it helps protect hair from damage, detoxify from metal build-up and lock in moisture from root to tip. The result is visibly cooler, brighter blonde hair that looks and feels healthy from the very first use. Its advanced 3-in-1 action tones, moisturises and conditions in one step, ensuring hair remains soft, manageable and easy to detangle without the dryness often associated with traditional purple shampoos.